SOCIAL MEDIA
Social Marketing Certification
Hootsuite
May 2019
The Social Marketing Certification from Hootsuite demonstrates my proficiency with the social media marketing platform, as well as my understanding of how to curate and create effective content across all social media platforms.
#ShareYourChair Campaign
In order to increase brand awareness in the patient population, I launched the #ShareYourChair social media campaign in September 2018. The purpose of this campaign was to vet patient stories and highlight the important role that infusion centers play in the lives of patients. We encouraged patients to take a selfie in their infusion chair and post on their favorite social media channel, sharing what they appreciated most about their infusion center followed with the hashtag #ShareYourChair.
#ShareYourChair Patient Stories
It Just Takes One Story
Infused with Hope
Creating Community One
Box at a Time
How one Lupus patient advocated for his access to care and gave a voice to thousands more.
How the exemplary care provided by an infusion center helped this patient advocate for the advancement of ALS research.
Two friends share a Multiple Sclerosis diagnosis and a passion to bring comfort and community to infusion patients across the country.
More about #ShareYourChair
Sample Social Media Posts
The following posts were written and designed by me.
